They bring a knife, you bring some gum. That’s the Hubba Bubba way.

You might or might not like Hubba Bubba gum, but you have to admire their commitment to this “gumfighting” bit, devoting the bulk of an entire page’s fine print to elucidating the various wonders that make theirs the most efficient bubble product on the market. Comic lovers can certainly appreciate this more than book-destroying ads — though you have to wonder what space-age carcinogens were used to get the bubble residue to peel off your face with ease. Now with 100% more Teflon!

Sad confession: I can’t blow bubbles. So the joys of gumfighting are forever denied me. Alas.