Behold, the most nondescript Spider-Man- and Captain America-infused subscription ad in the Marvel repertoire

Subscription ads tend to have a hook, something to draw the reader’s attention and, hopefully, comic book dollars. You know, a poodle jumping through a flaming hoop or something, like an implied threat from the Kingpin or a frustrating Mxyzptlkian word scramble. This one has little of that, just some smiling faces (Conan’s is a tad out of place) and some weak alliteration from the web-slinger. Maybe the hook is the cigar that looks to be burning through Howard the Duck’s beak.