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The early Star Wars merchandising machine, still getting the lingo down, hoped that you would “Let the Force be with you!”

October 26, 2012

The copy in this ad is a bit of a douche-chill, like awkward keyword stuffing in an ultimately useless blog post. And all for a dopey poster magazine.

So was being a StarWarrior the same as being in the official Star Wars Fan Club? Did it make any difference that you were sending your 10 simoleons to Hicksville, NY instead of Hollywood, CA? Was Hicksville really a hotbed of Star Wars publishing in the late 1970s?

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