Wally Butts wants you to eat your Wheaties (but not laugh at his name)

Old-timey Georgia Bulldogs football coach Wally Butts definitely has the look of a man who was teased relentlessly in his youth for his last name — fellow Wheaties endorsers Phil Rizzuto, Hank Greenberg, Tom Jones and Ralph Kiner all brought a more cheerful (or at least less severe) élan to their ads. I’m sure most of the slights endured by Mr. Butts were eventually taken out on the gridders under his tutelage. And I’m sure they were all thrilled to be nicknamed “The Butts Boys.”