Captain America pitches Hostess Cup Cakes with fists and plays on words!

It’s fitting that Captain America should star in a Hostess ad, since he’s the only character with the metabolism that can burn off those empty calories.

A couple of weeks ago at the big Marvel press event for their Phase III movie slate there was a great deal of ballyhoo over the next Captain America movie, which will co-star Robert Downey Jr. in a straight-up dream-come-true Civil War adaptation. But Marvel did a teasing bait and switch before that big announcement, first “revealing” that the next installment of Steve Rogers’ costumed adventures would be entitled Captain America: Serpent Society. It’s a testament to the cred that Marvel has built up over the last six years — despite a misfire here and there — that the assembled members of the fanboy press were even okay with that. At least if Marvel botched Anaconda it would be less of a big deal than if they, oh, say, ruined the Mandarin, you know?

Captain America: Sore Sir’s Apprentices might have been a bit more of a challenge. That’s all I’m saying.