Tap the housewife market by selling your ancient bodybuilding equipment door to door!
This takes the seeds/GRIT/greeting cards door-to-door marketing framework and moves it to a whole new level. The Charles Atlases, George F. Jowetts and Saul New Yorks of the world — actually the Weider clan here — weren’t content with simply hawking their powders, programs and machinery, but also wanted you to market their crap, in this case the classic bendable bar. You know, so you and your neighbors could pump your upper body to your pectorals’ delight.
But does this even pass the smell test? The 007 Power Twister — does James Bond know of this purloining of his number? Also, color me skeptical on the whole “INSTANT CASH!” promise. And, finally, and this is the nail in the coffin: THE WORD “PYRAMID” EVEN APPEARS WHEN DESCRIBING THIS SUPPOSED FOOL-PROOF MONEY-MAKING SCHEME. Head for the hills, gullible, desperately-in-need-of-cash comic book readers.