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Use your ancient Bank Americard or Mastercharge to buy some vintage Marvel junk

September 30, 2013


There are a lot of things going on in this ad for your typical assemblage of late-1960s/early-1970s Marvel junk. First, are the Super Shields just Frisbees? And just what exactly is it that they shoot out of their centers? Since Spider-Man’s hand is at the center of his, we think “web fluid.” But since the Hulk’s crotch is at the center of his, well, YUCK. Anyway… Second, Captain America or Spider-Man showing up at a crime scene in those dopey cars would pretty much undercut any superhero cred they might have or ever hope to have. Like a guy picking up a blind date in a wood-paneled minivan. And last, that’s Superman down there in the lower left. We know it’s Superman. Just leave the “S” on next time, litigiousness be damned.

One Comment leave one →
  1. October 1, 2013 12:43 pm

    That last item is the Great Comic Book Heroes by Jules Feiffer, which I believe is the first (1965) mainstream-published book to take comics seriously.

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