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Today in shame-based advertising: humiliated housewives

August 18, 2013


Read this thing. I mean, just read it. And maybe give this poor woman a hug, because you get the feeling that she’s about to Sylvia Plath herself in the oven before the day is out. Forget the Wayne School, give this desperate housewife some immediate psychiatric counseling — before she catches and (mis)interprets any more sideways glances from her supposedly ashamed progeny (maybe they’re ashamed of their acne-scarred faces).

Shamed by your English?” How about shamed by your life?

(Incidentally, this ad was pulled from a mid-1970s issue of Swamp Thing. So the Wayne School was really chasing that lucrative “women of little education who read the comic book adventures of sentient, ambulatory moss” demographic. As Morgan Freeman’s Lucius Fox said to the man threatening to blackmail Batman: Good luck.)

4 Comments leave one →
  1. m.l. post permalink
    August 18, 2013 10:48 pm

    Hell, my mother and father were taking bets that I’D never finish high school.

  2. m.l. post permalink
    August 19, 2013 5:41 am

    Yeah, you’re right. It was a dumb joke. I got a million of ’em.

  3. August 19, 2013 6:39 am

    “…it’s the kind of thing a mother can sense.” Good lord, this ad is pushing all the buttons it can scrape together, isn’t it?

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