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Screw the kids with polio, save your dimes for your delts, guns and abs!

June 13, 2013


This bodybuilding ad is a somewhat bizarre fusion of the bum’s refrain (“Brother, can you spare a dime?”) and the usual he-man puffery. The March of Dimes can take their loose change and shove it apparently, because “the handsome new jet power you” can be purchased with the same ten cents.

The guy on the right was once six feet tall and 120 pounds, or so that copy says. Unless he was born of a broomstick, I’m going to have to cry foul on that.

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