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Striped Chips Ahoy! were awesomely awful

January 17, 2013


Not to be gross/scatological, but could “Here comes the Fudge!” also be used in regards to certain other striped things?

Remember Striped Chips Ahoy? A part of America’s never-ending quest to blimp up to even grander porcine proportions, they were a 1980s alternate edition of the beloved Chips Ahoy! brand. A confection forerunner of stuffed-crust pizza, they sought to cram more calories into a diabetes-delivery device. I remember them quite fondly, right alongside the long-defunct Fruit Roll-Ups Bars.

I’ve passed over this ad a number of times in looking through old comic books, and I never noticed that the stages of cookie construction could be clipped out and made into a flip book. Another excuse to destroy a perfectly good comic book — great. Mutilate while you masticate!

5 Comments leave one →
  1. Gary Morrison permalink
    January 18, 2013 6:33 am

    I’m thinking that “here comes the fudge” is a riff on Flip Wilson’s “here comes the judge”.

    • January 20, 2013 12:57 am

      Perhaps the new generation knows it as a catchphrase from Mock Trial with Judge Reinhold.

  2. Dave B permalink
    January 18, 2013 10:01 am

    I remember how excited I was when I saw this ad. I thought “what an awesome idea”. However, the experience didn’t live up to the hype for me. In fact, I like plain old Chips Ahoy better than the striped ones.

    • January 20, 2013 12:58 am

      They were certainly overkill. How do you improve on a cookie that’s consumed not one at a time, but by the sleeve?

      • Dave B permalink
        January 20, 2013 12:08 pm

        Consumed by the bag, sir, by the bag.

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