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Some 1940s bodybuilding ads look like the sort of thing that would have turned Oscar Wilde on

January 16, 2013


All bodybuilding ads with shirtless musclemen have, like pro wrestling, the tinge of homo-eroticism to them (Seinfeldian disclaimer: nothing wrong with that), and this little one is no different. What sets it apart is the Victorian feel, like it’s something that would have been among the exhibits at Oscar Wilde’s infamous sodomy trial. Old-timey strongmen’s barrel chests and rather underdeveloped biceps call out for sepia tones and hair tonic, and always look to be fed by a large number of egg yolks.

What exactly, sir, are you doing with all that strength in your fingers? Just what is your right hand doing down there?

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