Putting your best foot forward?

At first I thought both halves of this pitch for the marvelous old digests were odd. Then I saw the “December” and the Santa hands and realized that the Rudolph the Red-Nosed Reindeer side was kosher (can I use that?). But I’m not about the wisdom of having Jonah Hex as the other character leading the marketing charge. I guess it breaks up the Superman/Batman monotony, but still…