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Wear your manly bracelets! – Joe Weider and Arnold

September 25, 2010

This is a follow up to an earlier post about muscle ads and comics — I love the puffery in this particular one. And I like exercise, don’t get me wrong, but you would never ever catch me dead in those things. I think only a guy with guns like Arnold Schwarzenegger could get away with sporting them. Maybe Luke Cage. And I doubt that those bracelets would really make your arms balloon up unless there was a cocktail of drugs involved.

One observation — I noticed that Arnold’s name is nowhere to be seen here. In other ads he’s usually labeled with the “Joe Weider’s Star Pupil” subtitle. Maybe this one was from before he had any sort of name recognition, though other Arnold-centered ads I’ve seen have come from the same time period. It’s a little strange and jarring to see him unidentified.

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