Very white bread for children with very white teeth! (And Close Encounters cards!)
The Close Encounters of the Third Kind trading cards from Topps was one of the first sets we profiled here on the site, but we haven’t quite gotten to the Wonder Bread iteration — someday. And speaking of Wonder Bread, is it really that wonderful? Was jelly sogging through it such a selling point for the youth of America? (When I was that age it was always a sign of a ruined boxed lunch.) Has a peanut butter and jelly sandwich ever made kids smile as widely as the ones we see above, with rictus grins that look almost painful in their extremity? (They look like they’ve been poisoned by the Joker.)
Back to Close Encounters — as a man who has its movie poster framed and hanging in my home, I think it’s safe to say that, had I been alive back then, that CE3K Skywatchers membership coupon would have been clipped and mailed in. Keep watching the loaves!
That bread was soft it got stuck on my teeth and was really annoying. Also it fell apart. On the other hand Hostess made Ho Hos and I love them.