Mello Yello, the beverage that can make even Albert Einstein stupid!

It would seem that Mello Yello is trying to sell itself as the drink of choice for free spirits and iconoclasts, in part by purloining the famous picture of Albert Einstein sticking out his tongue at a photographer. But the “Give your day the brain off!” copy makes it sound more like a drink for dumb people. Really dumb people.

They might have done better teaming with Alfred E. Neuman.