Luring unsuspecting comic book readers to desolate New Mexico was once a cottage industry
October 16, 2012
Go west, young man, go west.
We’ve seen a variant on this theme before, in another ad offering “ranchettes” to gullible city slickers (they sound like alkali versions of seafront timeshares). Call me paranoid, but I have a terrible suspicion that such schemes were just elaborate ploys to lure people out to the desert to harvest their body parts. Coma. Soylent Green. You know the drill.
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blog into mystery 
Not sure when this ad is from, but wasn’t the average comic reader in the 60s or 70s somebody under 18? That is to say, somebody who has no say in where he lives? That makes me a bit skeptical of the efficacy of this advertising campaign.
Although, checking Wikipedia, I see New Mexico’s population increased 39.6% from 1960-70. I guess this ad was actually a brillian success.