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Always wondered why DC comic books used to have the checkered effect on the upper cover?

September 8, 2012

The answer to why DC comics had the black and white chess board up there on top (like on this Sea Devils comic)? Dopey branding, so people could spot DC magazines from a thousand yards away. Though if potential readers ever saw this “GO-GO CHECKS!” copy, there might have been a heavy round of douche-chilling going on.

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