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Hey, fellers! Learn Ju-Jitsu! Tear a bully’s arm off! Freeze your face in a terrifying Joker rictus grin!

July 9, 2012

This 1940s advertisement takes the more modern self-defense course promos and puts in somewhat unique elements, chiefly THE SCARIEST KID IN THE HISTORY OF COMICS. If you see that face, run the other way — there’s your self-defense. (And I, for one, would not want to see Jimmy “Lick Big Butch.” It sounds like prison sodomy.)

So Lighting Ju-Jitsu gives you the strength and leverage manipulation to slam a bully around like She-Hulk pummeling the Man-Elephant. Huh. Good to know, but we in the 21st century prefer to savagely powerbomb our bullies into oblivion, thank you very much.

2 Comments leave one →
  1. Chris's avatar
    Chris permalink
    July 10, 2012 12:24 pm

    From the “Get as tough as the commandos” box, it seems this is from the war years. Interesting.

    • Jared's avatar
      July 10, 2012 1:14 pm

      1944, to be precise, from a book that should be featured here in a post a few days from now.

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