Bob Davies of the Rochester Royals recommends that you eat your Wheaties and wear a giant belt with your basketball shorts

Did you know that there’s a whole kernel of wheat in every Wheaties flake? No? Well now you do.

I have more than a passing interest in the history of the NBA, but I had no clue who the hell Bob Davies was. I’m sure he was a real mensch, but I couldn’t have picked him out of a lineup of one, and I’ll forget the little I’ve learned about him writing this post as soon as I’m done with it. He’s immortalized in this 1954 Wheaties ad, though. That’s something. (However, with all due respect, he’s a definite fame downgrade from Bob Feller and Hank Greenberg, his old-timey baseball cousins. )

Edify yourself at his Wikipedia page if you’d like to learn more about him and the game of basketball after nets replaced peach baskets but before drawstrings were invented.