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Cracker Jack Redux

October 13, 2011

At the opening of this baseball season I posted a Cracker Jack advertisement. It’s fitting that, as the postseason winds to its inevitable conclusion, it’s bookended by another, this one from the 1940s.

I like the old-timey unadorned packaging. From back in the days when men were men, and kids walked uphill both ways to get to and from school (and, by the looks of things, promoted caramel coated popcorn by wearing sandwich boards). Back when peanuts and Cracker Jack were peanuts and Cracker Jack.

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