It’s okay, boys. Go ahead and play with your Batman dollhouse.

What kid wouldn’t want his own GIANT WAYNE FOUNDATION PLAYSET?

This ad seems to be directed at boys, but there’s a definite girl-toy vibe at play (when seen through the eyes of my generation), despite the TNT and exploding bridge. Removable clothes. A dollhouse. They might as well have included a comb so you could run it through your favorite hero’s hair, My Little Pony-style.

“Kal, you’re so pretty…”