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I don’t think dairy is making all that much of a contribution here – Superman’s “Got Milk?”

October 15, 2010

Shouldn’t it be “Got Yellow Sun?”

I’m reminded of a scene in the 1978 Christopher Reeve Superman, which had THE MOST OBVIOUS PRODUCT PLACEMENT EVER. Ma Kent, while preparing breakfast, put a giant box of Cheerios on the kitchen table, right in the center of the camera frame. Its shoehorning into the scene (according to the commentary from director Richard Donner on the DVD) was the brainchild of the the producers, the Salkinds, who were trying to make money off that movie every way that they could. 

Granted, the Cheerios box bit wasn’t in the original theatrical cut, but it was inserted into both the ABC extended broadcast (a VHS tape of that broadcast became my “definitive version” of the film) and into the 2001 DVD release.  Believe you me, my young mind understood the implications of that placement.

Milk and Cheerios — a winning combination.

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