Not even the Incredible Hulk’s metabolism could withstand the fructose assault of Cookie Crisp

You have to respect a breakfast cereal that advertises “Artificial Chocolate Chip Flavor” right in the top of the box. As if the entire “a breakfast of cookies” wouldn’t be a complete barrier to all but the most negligent parents. Not even the promise of obtaining a copy of the semi-valuable Amazing Spider-Man black costume debut makes up for that — and, when you think about it, that’s a bit of overkill when selling sugar bomb cereal. Do kids need more incentive to eat cookies for breakfast?

Still, the Green Goliath had to have liked this cross-promotion more than the “Hulk in a diaper” ad.