Just to be clear: “FREE!” does not apply to the ice cream. Just the Dairy Queen coupon. Which is worth ten cents.

This is the big coupon advertised on the cover of Detective Comics #248, which was featured here a couple of days ago. The redundancy of the “FREE!” — is there ever a coupon you pay for? — surely confused some ice cream craving youngsters out there. “You still owe me a dime and a nickel, kid.”

Also, is Dairy Queen ice cream more or less healthy today, or is it a push? It was probably more loaded with fat back in the ’50s, but had less preservatives, and was therefore less deadly. That’s my gut feeling. Whatever the case, KEEP STUFFING YOUR FAT GOBS, AMERICA.