A more old-timey Superman invites you to the long-demolished Palisades Amusement Park
May 19, 2012
I posted a later iteration of this ad last year, one that also featured Batman (with a HUGE bat-symbol) and Wonder Woman. The Superman in this 1950s version looks like he has a bit more of the “leap tall buildings in a single bound” blood in him.
Also, a decade’s worth of amusment park inflation apparently took a 25 cent value up to $1.10. File that in your mental economic database.
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So outside of NY/NJ, this ad probably would have been useless. Was comic book advertising really so inexpensive at the time that a regional attraction like this would have found it worthwhile, even though 90% of the readers would never have the chance to go this Palisades place?
I think the size and spending power of the NY/NJ region has always been such that it can justify a national ad buy. But yes, there was probably a kid in Nevada staring glumly out his window at a cactus as he imagined other children riding roller coasters with cotton candy residue smeared all over their rapturous faces.