Only your Lee Jeans can prevent forest fires

I always thought dressing from head to toe in denim was utterly dorky and useless, but, according to this, you can make Smokey the Bear happy by smothering wilderness-consuming flames with your Lee regalia. AIN’T I ASHAMED. And here I was under the impression that Lees were just for foiling cattle rustlers.

When I was little there was a bad fire around our forest-sheathed house, and my father and I were the only ones there to fight it until the red trucks showed up. I wasn’t much help. If I’d only known that all I had to do was peel off my jeans and battle the damn thing starkers…