Richie Rich, the worst spokesperson GRIT has ever had, would like you to consider selling GRIT.

If a real, honest to God class war ever broke out, it’s probable that the Richie Rich proxies of the world would be the first doomed souls tossed onto pikes.

This ad takes the usual plain vanilla GRIT pitch about pluck and hard work, flips it on its side, takes its wallet and boots it out the door. “Sell a dopey magazine and one day you too can have vast wealth and Poor Little Rich Kid children.” (Dad apparently isn’t wealthy enough to cure Richie’s glandular problem, which has given him a GIGANTIC, BULBOUS HEAD.)

So pull yourself up by the bootstraps, America. Sell terrible magazines to your neighbors and realize all your avaricious dreams.