Hot Wheels?
This is one of those Johnny Carson “I did not know that” moments of which the comic book world appears to have a never-ending supply. I had no clue there was such a beast as this until the above ad slapped me in the mug. Tiny metal toy cars seem like a rather thin broth to build a comic around, and sort of remind me of Pole Position, the most boring Atari 2600 game I ever owned and the basis for one of the more insipid cartoons of my youth. Actually, this comic was more of a tie-in to a late-1960s Hot Wheels cartoon, so that comparison is perhaps a bit more apt than at first blush.
As I stated, thin broth. Or broths.
Then again, (up-until-now-regarded-as) intelligent people are making a movie based on Battleship, so a Hot Wheels comic might simply have been ahead of its time.
“Hot Wheels! Hot Wheels!”
Jared
blog into mystery 
How Wheels featured artwork by BOTH Neal Adams and Alex Toth.
Well worth tracking down for the art (stories were a bit hokey…)
I saw that when I checked the Overstreet guide just to make sure that this was a real series and wasn’t aborted before publication. Hokey stories? Unimaginable!
The whole point of Pole Position was that you got to sit in the booth (?) and push pedals and turn a real steering wheel just like an actual grown-up driving, except much faster. (Why didn’t your Mom ever drive 150 mph, anyway?) I imagine it would lose something in the translation to a small screen and joystick.
I think the ten-inch screen in my childhood house’s spare bedroom may have contributed to that lost in translation effect.
In Pole Position’s defense, at least it wasn’t as soul-crushingly impossible as the Raiders of the Lost Ark game, which may very well have been forged by Satan himself.
Enduro was the car-racing game for the Atari 2600 that didn’t suck.