I didn’t stay at a Holiday Inn Express last night, but I am wearing cheap denim – Lee Jeans Ad

Lee Jeans make young boys into real life cowboy sleuths, or so this ad would seem to indicate. Two observations about this thing. First, Lee (hey…) says that the brand he discovers the rustlers using isn’t a “double diamond.” Um, yeah it is, Lee. Isn’t that the whole point? And second, how dumb does Uncle Frank have to be to have an X as his brand? Isn’t he just asking to have his cattle rustled? Keep smoking your pipe, Uncle Frank.