Spider-Man knows Firelord. Spider-Man has fought Firelord. You, Hotshot, are no Firelord.
There’s just something about fire-based characters that sets Spider-Man off. The Twinkie-loving Hotshot should be thankful that he got away with only an ignominious web hammock, and wasn’t almost pummeled to death by the wall-crawler’s fists of fury. Firelord is still a little woozy after his beating.
Oddly enough, this ad was pulled from the very same Spider-Man vs. Torch comic linked to above. The juxtaposition may have been solid flame-centric synergy, but it was deeply confusing to my four-year old mind.